Para Kanino Ka Bumabangon?

The newly launched 60-seconder TV commercial of coffee-giant and industry
leader, Nescafe Classic really hit me in the heart. The first time I saw
it on TV, I immediately loved its script, its storyboard, and its simple
yet sensible execution. The questions - Whom are we living for? Whom do we
wake up for? simply suggest us, viewers to examine our conscience and
recall what motivates us to live each day and lead us to eventually
rediscover our sense of purpose and existense.

Nanette Franco-Diyco of Businessworld in her Ads and Ends column puts it”
Its by far one of the most beautiful commercials churned out this year by
creative agency Publicis. The thematic campaign is thought provoking and
inspirational without missing a heartbeat. It has depth while maintaining
its warmth from the quick sunrise scenes to its final quest for an answer.
Great concept. Good writing.”

No doubt, the commercial has been repeated over and over again in TV
because, as Ms. Diyco exclaims, “ it’s a commercial that leaves you feeling
good about yourself, your country and the people around you.”